'Insulin' wallpaper. Crystallography by 

Dorothy Hodgkin, design by Robert Sevant 

for John Line & Sons

 'Beryl'* plates. Crystallography by Sir Lawrence Bragg

Design by Peter Wall for Wedgwood

'Beryl' lace. Crystallography by Sir Lawrence Bragg

Design by H. Webster for A. C. Gill

Living: The union of science and design for the Festival 

of Britain, 1951. All images from the V & A Museum.

*a group of minerals composed of hexagonal crystals

Extinct: Mad hatter's disease. Fumes from mercury 

nitrate used in the felting process affected the nervous 

system, leading to trembling and mental derangement.

Living: The Alfred Reader cricket ball, 

manufactured in Kent since 1808.

Living: The Hardoy Butterfly chair. 

Designed by Jorge Ferrari-Hardoy, Antonio Bonet 

and Juan Kurchan in Argentina, 1938.

Photograph by Herbert Matter.

Living: The Mason Pearson pneumatic 

rubber-cushion hairbrush with celullose 

handle and boar bristles, since 1885.

Photo by Martin Vallin, styled by Sasa Antic.

Living: Fred Perry, 1909-1995.

"My eldest sister was a Mod, my middle sister was a 

Skinhead, and I was a mini Skinhead at the age of 10. 

So there was a lot of Fred Perry on the washing line." 

—Terry Hall

Extinct: Rain + Wimbledon.

Strawberries + cream to follow.

Living: Salt-Water Sandals. Said to have been created 

during WWII using leather scraps from men's shoes, these 

waterproof sandals are a very American ancient industry.

Top photograph by Brooke Reynolds at Inchmark.

Living: Frank Cooper's Oxford Marmalade, est 1874.

Exposed metal beams & raw floorboards

Large windows, pendant lamps & painted brick

Wooden crates & straw for packing

Extinct: Frank Cooper's industrial chic 

jam factory, est 1903 (factory since moved).

Living: Gout. Often associated with 

Dickens and banquets, the "disease of 

kings" is now available to the proletariat.

Portrait of Henry after Hans Holbein.

Living: The wolf, hunted to extinction in 

17th century Britain, its proposed return would 

help cope with the deer (and  granny) problem.

Illustration by Herman Tholey.

Living in words: Vita Sackville-West, gardening 

columnist for The Observer, 1946-61. Timeless and 

useful advice for the common gardener with a good 

grasp of Latin. Photograph by Cecil Beaton.

Extinct: Aloysius. Popular in the 

Middle Ages, this Old German name, 

meaning "famous warrior", vanished 

in non-Teutonic countries c. 1939. 

(Bear inspired by Archie, John 

Betjeman's plush chum at Oxford).

Living: The I.D. bracelet.

Very M*A*S*H* chic, with pithy engraving.

For further information see Exit Lines.

Living: The striped twill ribbon watch strap. 

Originally created as army issue, the stripes were 

added for civilian issue. Available at J. Press.

Living: 

Myfanwy by John Betjeman (extract)

...Were you a prefect and head of your dormit'ry?

Were you a hockey girl, tennis or gym?

Who was your favourite? Who had a crush on you?

Which were the baths where they taught you to swim?...

Uniform from The Garden House School, 

available at Harrods.

Living: Queen of Puddings. A 17th century 

concoction of bread crumbs in custard with 

a dollop of jam and a crown of meringue. 

Revived at St. John Bread & Wine.

Re-born: St Pancras Station, built in 1868, 

threatened 100 years later.

"What [the Londoner] sees in his mind's eye is that cluster of towers and pinnacles seen from Pentonville Hill and outlined against a foggy sunset, and the great arc of Barlow's train shed gaping to devour incoming engines, and the sudden burst of exuberant Gothic of the hotel seen from gloomy Judd Street."

—John Betjeman (instrumental in its preservation)

The "Carlotta" chignon

Living: The chignon. In Ancient Greece 

this hairstyle was specific to Athens, and 

was favoured by men as well as women.

Living: Dotted Swiss. 

The dot is clearly a dot, 

but what makes it Swiss? 

Bonnet by Makié Clothier.

Cromford station, branch line, Derbyshire

Gasping, but somehow still alive: The branch line.